DIRECT MAIL PACKAGE using an unconventional gatefold.
Through a stepped gatefold concept, we were able to highlight the increasingly divisive sides to each story that are presented so well in the magazine.
COVER: The Pugilist. The Pacifist.
SPREAD ONE: The Optimist. The Pessimist.
SPREAD TWO: The Realist. The Idealist.
FINAL SPREAD: In a world of black and white, never fail to consider red.
read the copy here: