IBM - MID MARKET
(Global Integrated Campaign)
Midsize business don't usually consider calling IBM.
Yet these companies represent a sizable amount of IBMs business around the world. So instead of ignoring these smaller accounts, we celebrated them as the "Engines of a Smarter Planet" - giving them a special role as innovators in a new world. The results have been astonishing; midsize customers are calling IBM like never before.
Case Study Video:
This ad ran as a full page in the New York Times and in the Wall Street Journal: